What makes a brand so successful?
Top 20 Cool Brands 2010
1. Aston Martin
2. iPhone
3. iPod
4. BlackBerry
5. Bang & Olufsen
6. Harley-Davidson
7. Nintendo Wii
8. Google
9. Ferrari
10. Dom Perignon
11. BBCiIplayer
12. Vivienne Westwood
14. Tate Modern
13. Apple
14. Tate Modern
15.YouTube
16. Mini
17. Channel
18. Ray Ban
19. Alexander McQueen
20. Jimmy Choo
Apart from their desirable products and services, they are all "sought-after" brands. Perhaps in understanding how these companies use new media advertising I can gain a good insight into how to go about promoting the volunteer centre's services.
Aston Martin
I was not impressed with the adverts they had put out for some of their recent models which basically (see below)
consists of
This requires more investigation.
