By setting up my animation that promotes the volunteer centre in dundee around areas such as bus stops, taxi ranks, at the enterence/exit of universities and colleges, the city square and the student unions this would no doubt generate a curiosty and ineveitable awareness of the volunteer centre.
By furthermore including the youtube link to the video for the duration of the animation, it means that nobody has to stop and stand to watch the entire animation (in case it is too cold or they are in a hurry etc) they can simply search for it on their computers when they get to a computer.
I have found some examples of outdoor projections that I think are very effective in either getting a message across and/or show massive potential to do so in the future.
If only Dundee had tube station! This would be a fantastic way to raise awareness of a brand as there is not much else to do other than read. If this was playing when I was on the tube I would most certainly just sit and stare at that which would no doubt, leave an impression.
This would be a great way to get the attention of students entering the Union!
Although the below video is not of outdoor projection rather it is interactive projection it is awesome and inspiring to see the potential of using projectors.
Magic Projection Live @ TEDxTokyo 2010 from Marco Tempest on Vimeo.
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